Five reasons why every marketing team needs a proofreader
Do I really need a proofreader? Can’t I just hand that task over to one of the team? If these thoughts have ever popped into your head, then read on to understand how a freelance proofreader can elevate your content from good to great.
1. Save time and money
Quite simply, outsourcing the task of proofreading to a freelance professional will save your business both time and money. A freelance proofreader will give your marketing team undistracted time back to focus on core, revenue-generating activities such as content creation and strategy, rather than getting bogged down in the time-consuming process of final quality checks.
A freelance proofreader can be a valuable yet temporary addition to your marketing team during peak periods, ensuring deadlines are met. This flexible approach to meeting business needs also avoids the costly overheads of a full-time employee.
2. Polished and professional
Outsourcing the time-consuming task of proofreading to a freelance professional will ensure your content is clear, credible, consistent and error free. The technical polish your content receives through this professional partnership will directly impact your brand’s credibility. In stark contrast, typos, grammatical errors and inconsistencies in content can jeopardise a brand’s reputation, negatively affecting how customers interact with your brand.
Mistakes in key marketing materials, proposals or contracts can lead to financial and reputational risks for a business, potentially resulting in financial losses, delays or even legal disputes. A professional proofreader can mitigate these risks by catching costly errors before content goes to print or is published online.
3. A fresh perspective
A freelance proofreader will provide ‘a fresh pair of eyes’, enhancing the quality and therefore reach and impact of your content. Often, in-house marketing teams can be ‘blind’ to their own mistakes after reading the same content repeatedly. A professional proofreader will apply a methodical and meticulous approach to checking your marketing materials, spotting errors that you otherwise may have missed. Your content will receive a technical polish and will eradicate issues such as spelling, punctuation and grammar, as well as awkward phrasing and errors in formatting.
4. Stand out in a fiercely competitive world
In a world where we are increasingly bombarded with content, it is more important than ever that your message stands out and resonates with your intended audience. In business, content is a primary branding tool and so investing in a professional proofreader is an essential strategy for maintaining a competitive edge and driving business growth. In a saturated market, high quality and impactful content is essential to capturing a potential customer’s attention. A professional proofreader will provide that final, technical polish, helping your content stand out from the competition. By improving the readability, clarity and professionalism of marketing materials and website content, a professional proofreading service will help drive audience engagement and increase the likelihood of conversions and sales.
5. Peace of mind
…and relax, your content is in safe hands! If this is how you would like to feel about publishing your content, then a freelance proofreader can give you that peace of mind.
A freelance proofreader can be the perfect editorial partner, offering you just the right level of support your content needs. Whether you need an extra pair of eyes proofreading your monthly newsletter or have a one-off project that you are struggling to finalise, a professional proofreading service can provide the perfect solution.
If you would like to take the stress out of finalising your content, then get in touch at heidi@copyperfect.co.uk to find out how I can help.