Why AI-generated content needs an editorial partner
Human Vs Machine
Are you wondering how to use AI for your content creation without compromising on quality? One word…COLLABORATION. Instead of thinking of Human vs Machine, think more, Human ‘with’ Machine. When a blended approach is adopted, we can take the speed and scalability of AI and mix it with the irreplaceable ingredients of human creativity and judgement to create great content that really resonates with its reader.
Let’s take a closer look at this partnership and learn what an editorial partner can bring to your content compared to AI.
Your AI partner
Who doesn’t want to save on time and money? In this content-hungry world it can be a challenge to keep up with the demands of churning out original and engaging content.
Here are some of the tasks that AI can help you with:
AI can accelerate the content creation process by generating topic ideas and drafts, suggesting headlines and optimising content for search engines as well as identifying trends and summarising huge amounts of data.
Use AI to tailor content to specific audiences and personalise messaging, saving time and resources while maintaining relevance.
Work with AI to transform existing content into different formats for various platforms, maximising its reach and impact without starting from scratch.
AI can support you with repetitive tasks such as content formatting, keyword integration as well as perform spelling, punctuation and grammar checks.
Your editorial partner
As it stands, AI has not yet become so sophisticated that it can replace the human skill of reviewing content for originality, tone and accuracy. Cue your editorial partner. Read on to find out how you can leverage the power of AI to create high-quality, engaging and authentic content whilst staying true to your unique voice:
Your editorial partner can take an AI-generated draft and rewrite it with your own unique style, tone and personality, adding personal experiences, insights, perspectives and anecdotes.
While AI can generate factual content, human writers will add warmth, emotional depth, personality and storytelling to create more engaging and relatable content.
Your editorial partner will create an overarching creative direction and will inject strategy and vision into your writing by defining content goals and targeting audience needs.
Although AI can generate factual content, it will be your editorial partner that checks for accuracy, credibility and adhere to ethical standards.
Partnering with a human editor will give you peace of mind that your content is polished, professional and error free. Your editorial partner will conduct final quality control checks for tone, cultural nuance and overall message alignment.
Tempted to use AI to create your content?
Scroll down for a few helpful hints:
Fact check all AI-generated content to ensure credibility and to avoid spreading misinformation.
Thoroughly proofread and edit all AI-generated content to eliminate grammatical errors, improve readability and guarantee a consistent tone.
Use AI to help you save time on tasks such as SEO optimisation, keyword research and readability analysis but always remember to review and refine the suggestions to align with your overall content strategy.
A word of warning…what AI struggles to spot:
Even though AI can check for grammatical errors, the edits may be stylistically awkward or unnatural.
AI often struggles with metaphors, idioms and other figurative language as these rely on cultural and contextual understanding.
Often AI fails to recognise sarcasm, irony or humour, leading to misinterpretations of intent.
AI may misinterpret the intended meaning of a sentence based on the surrounding text.
Implied meanings in a sentence can be troublesome for AI which are often understood by humans through context.
Regional dialects, slang or informal language can be problematic for AI as they deviate from standard English.
Even though AI can generate text, it often lacks the creativity and originality found in human writing.
In essence, AI's limitations in these areas stem from its reliance on patterns and data rather than a deep understanding of the English language and its complexities.
A final word…
If you do choose to harness the efficiency of AI, do so with a human perspective. By approaching your content creation in this way, you create a perfect synergy between human creativity and automation.
If you think you may need support with your AI-generated content, get in touch at heidi@copyperfect.co.uk to find out how I can help.